Privacy & Cookie Policy

Last updated: 16 October 2026

Optaro ("Optaro", "we", "us", or "our") is committed to protecting your privacy in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable data protection laws. This policy explains how we collect, use, and protect your personal data when you visit our website at optaro.ai (the "Website").

Data Controller

The data controller responsible for your personal data is:

Optaro

Email: privacy@optaro.ai

Personal Data We Collect

We collect personal data only when you voluntarily provide it through our demo request form. The data collected includes:

  • Full name
  • Work email address
  • Company name
  • Company size (revenue range)
  • Message (optional)

We use Google Analytics to understand how visitors use the Website, for example which pages are viewed and how visitors found us. Google Analytics uses cookies and collects information such as the pages you visit, your approximate location, and your device and browser type. It does not identify you by name, and we have turned off Google's advertising features (Google signals and ad personalization).

Purpose and Legal Basis for Processing

We use analytics data only to understand and improve the Website. Where the law requires consent, including in the EEA, the United Kingdom and Switzerland, we rely on your consent. Elsewhere we rely on our legitimate interest in understanding how the Website is used.

Third-Party Services

Our Website uses the following third-party services that may process data:

  • Google Analytics (Google LLC): measures how the Website is used, as described under Cookies and Local Storage below.

These providers may transfer data outside the European Economic Area (EEA). Where applicable, transfers are protected by Standard Contractual Clauses (SCCs) or the EU–US Data Privacy Framework.

Cookies and Local Storage

This Website uses Google Analytics cookies (named _ga and _ga_ followed by an identifier) to measure visits. They last up to two years. We do not use cookies for advertising.

If you are in the European Economic Area, the United Kingdom or Switzerland, these cookies are set only after you accept them. Visitors elsewhere are measured by default. Anyone can accept or decline at any time using “Cookie settings” at the bottom of every page; declining removes the cookies from your browser.

We use browser localStorage (not a cookie) to remember your cookie choice. This data:

  • Is stored only on your device
  • Is never transmitted to our servers or any third party
  • Can be cleared at any time via your browser settings

Under GDPR and the ePrivacy Directive, localStorage used solely for user-requested functionality is exempt from consent requirements.

Data Retention

Form submission data is retained only for as long as necessary to respond to your enquiry and for any subsequent business discussions. We will delete your data within 12 months of last contact unless you become a customer, in which case a separate data processing agreement will apply.

Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access — request a copy of your personal data
  • Right to rectification — correct inaccurate data
  • Right to erasure — request deletion ("right to be forgotten")
  • Right to restrict processing — limit how we use your data
  • Right to data portability — receive your data in machine-readable format
  • Right to object — object to processing based on legitimate interest
  • Right to withdraw consent — at any time, without affecting prior processing

To exercise any of these rights, contact privacy@optaro.ai. We will respond within 30 days.

Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • HTTPS encryption for all data in transit
  • Secure third-party form processing (Web3Forms)
  • No server-side storage of form data on our infrastructure

Children's Privacy

Our Website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children.

Supervisory Authority

If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local data protection supervisory authority. A list of EU supervisory authorities is available at edpb.europa.eu.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this policy periodically.

Contact

For any questions about this Privacy & Cookie Policy or your personal data, please contact:

Optaro — Data Protection

Email: privacy@optaro.ai